Business development that responds to reality—and humans.

NEW BUSINESS DEVELOPMENT

Use as much heart as you do smarts to generate and encourage a healthy flow of clients and projects.

The current market demands new approaches, challenging any established reliance on “sales” tactics that are removed from the people making the work and separate from the folks fostering collaboration across teams and clients. The same approaches and ways of thinking are no longer achieving the same, once-lucrative results.


We identify untapped opportunities and illuminate new tactics to approach a challenging and changing market differently. We teach business and account development as a smart, human-centric, and fulfilling engagement, centered around helping other people solve their problems and accomplish their goals. We use methods and outlined actions based in part on our business development principles, building strong, repeat business informed equally by reality and values.

UNDERSTAND YOUR FOUNDATION

  • Why are previous tactics no longer working in today’s market?

  • What is your company’s true differentiator, how is it clearly expressed, and how does it solve tomorrow’s problems for clients?

  • How is your org structure and strategic planning helping or hindering business development?

  • Who should be fostering and nurturing client relationships and how can these approaches connect to business development?

ENGAGE WITH STRATEGY AND CARE

  • Collaborate across disciplines

  • Break down & prioritize the work

  • Outline roles and responsibilities for leaders

  • Mitigate risks and remove obstacles along the way

  • Bring everything together and share the plan to rally and inspire the team

WHAT YOU’LL GET

Strategy

Approaches and actions to take.

  • Detailed diagnosis of obstacles impeding business goals

  • Business / account development approach tailored to your business

  • Action plan with detailed tactics and order of operations

Materials

Frameworks for effective business development.

  • Strategic approaches and rationale 

  • Scripts and guides for implementing new methods

  • Process and role diagrams and documents

Sessions

Personalized guidance & support.

  • Presentations of strategic frameworks and action plans

  • Work sessions and coaching sessions for ongoing support

  • Between-session email support, with references and resources

CASE STUDY

Thread Creative

An independent writing studio that harnesses the power of words to make more meaningful brands.

We advised the leadership team on evolving their offerings in the face of market disruption, and expanding their business development strategies. In-depth conversations with the leadership team unearthed a unique competitive advantage that could be leveraged for new business, thought leadership, and focus in the craft.

“Tsilli and Amie gave us the right combination of pep talk and real talk. They showed us the way forward and made us feel like we can rise to the occasion. The biggest impact of working with NoCo: our leadership team is aligned on a direction.”

– Molly Inderhees, Managing Director

INTERESTED?

Get in Touch

Reach out to learn more about working with us, pricing, and how to get started