There are some well-worn case study conventions for individual contributors from disciplines like design, engineering, or writing—and even strategy. For Producers? We still need to establish norms. Here are some of the core mindset shifts and tangible recommendations for Producers to adopt and implement into case studies that make for impactful portfolios.

It’s not enough to know why the Producer role is important and what it should look like. Leaders also need to understand exactly how the role should be implemented to be the best situated and most impactful. Here are 6 steps to implement a model that will transform and sustain your agency.

Agencies need to stop trying to get different outcomes with the same practices, especially because we can change the game altogether. A big game changer: The Producer Model, which makes incredible business impact. But how exactly?

How can an agency avoid investing a lot of time and money in business development with large corporations, only to have the work get canceled due to issues out of their control? Or is that just "the cost of doing business”?

Producers need to be the center of the modern model of client services. The Producer role should be truly integrated, strategically connecting client partnership methods to the delivery of the work, leadership of teams, and source of business intelligence.

5 guiding principles of strong client partnerships for better business

Each of these principles relies on specific actions that either foster a relationship or erode it. Actions are never relationship neutral—they either give or take.