Introduce a new offering to be more competitive in today’s market.

NEW OFFERINGS

“Begin somewhere; you cannot build a reputation on what you intend to do.”

—Liz Smith

In an industry where disruption is the norm, going to market with a new offering is more common than ever. Whether you’re trying to move upstream to engage more strategically with clients or launching a new product, there are important steps to take in order to set yourself up for success.

In order to stand out in the market, leaders need to better understand what they distinctly and expertly do that nobody else does and turn that into well-crafted positioning. We clearly identify a potent differentiator for businesses to use and leverage in strategic go-to-market efforts.

The process of introducing a new offering and building your reputation in a new space requires focused leadership attention, proactive efforts to transform the pipeline, and deep organizational work. We can help you get sharp with focused practices that do the proper due diligence to ensure enough of the variables are in your favor, create an action plan to stabilize your core business while you prototype and develop your new offering—all to go after sales in ways that establish your credibility.

BUILD A NEW OFFERING

  • Define a competitive new offering

  • Connect your offering to the market

  • Create a steady pipeline

  • Shape the team to enable new capabilities

  • Influence other stakeholders

LEAD THROUGH CHANGE

  • Support your core work while you shift

  • Prototype and evolve the new offering

  • Establish new practices for delivery

  • Diagnose and address problems

WHAT WE OFFER

Strategy

Approaches and actions to take.

  • Assessment of key needs and challenges to solve

  • Approaches to piloting and scaling

  • Action plan with detailed tactics and order of operations

Materials

Framework for standing up a new offering.

  • Strategic approaches to shifting positioning

  • Scripts for internal alignment and external pitching

  • A step-by-step guide to iterating effectively

Sessions

Personalized guidance & support.

  • Presentations of strategic frameworks and action plans

  • Work sessions and coaching sessions for ongoing support

  • Between-session email support, with references and resources

CASE STUDY

Architecting a New Offering

Client:

An integrated brand experience agency based in Portland, Oregon.

Engagement:

Years of execution in a sweet-spot of brand delivery had stagnated the project and client opportunities for this 23-year-old independent studio. After outlining an approach for visionary strategic business planning with the founder, we outlined the approach to determine opportunities for new offerings and detailed the plan to build it. 

Insight:

Don’t scale in size while growing a new offering.

Growth efforts should distinguish and prioritize between growing a new capability or increasing agency size. To establish a new offering, the team needs space to log wins and understand learnings. Don’t put the pressure of scale on a new offering before it’s good and ready.

CONTACT US

Ready to transform your business? 

Let's talk about your specific challenges and how we can help you overcome them.

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